Iacona Diamonds
Branding identity, website, SOCIAL MEDIA
New Jersey's leading jeweler launched a rebranding program that needed some pizzazz. We created a new brand identity and e-commerce website that shines like a diamond.
Iacona Diamonds needed a new website that offers a full range of elegant jewelry without feeling like “mass merchandiser online jewelry shopping.” With over 30 years of excellence in the industry, it was important to position the business as something different…something special.
With a focus on engagement and wedding jewelry, the new website reinforces Iacona's position as a premier provider of high-quality jewelry, custom jewelry services as well as private consultations. The importance of life's most significant moments and milestones are celebrated with joyful and emotional images and messaging. The rebrand included a social media campaign and digital ads to support the new initiatives.
